What comes to mind when I say "Cheerios"? Maybe you think of a bright
yellow box, a red, heart shaped bowl, and a slogan that says, "May lower
your cholesterol!" But, you know, there really is more to this seemingly
ordinary breakfast cereal....
Cheerios, America's first ready-to-eat oat cereal, was introduced to consumers
in 1941. It was originally called Cheerioats, and their first spokes-character
was Cheeri O'Leary. General Mills, the makers of Cheerioats, attempted to make
breakfast part of ordinary American culture.
After changing the name to Cheerios in 1945, General Mills continued to employ
aggressive marketing techniques to sell Cheerios, and they prevailed to marvelous
extent. Today, 1 in every 11 boxes of cereal sold is a Cheerios product.
Children age 5 and under consume 23% of all Cheerios, making them Cheerios'
primary targeted youth population. The members of the Cheerios family include
Honey Nut Cheerios, Apple Cinnamon Cheerios, Multi-Grain Cheerios, Frosted Cheerios,
and Team Cheerios. I predict more are to come in the near future, with a still-growing
mass production line.
Zuit suits and Cheerios became all the rage in the mid-'40s! However, many people
restrained from eating the great new cereal back then because oats were supposedly
"horse food." But as time went on, and Opey grew into Richie, Cheerios
became a household favorite. "Go with the Goodness of Cheerios" became
the new slogan in the early '60s. They were promoted as the grain highest in
protein, and increased the popularity of whole grain and oats.
"Woah, Bessy! Gimme some of that grain!"
Since Cheerios' first debut, the circular cereal has become more and more of
a family favorite. In 2001, Cheerios celebrated its 60th anniversary, bringing
back memories of the past great 60 years.
And you know, they really are "Cheery Little O's of Oats."
To get even cheerier, check out these websites: